About
Keystone CFO is the fractional CFO consulting practice of Love Wealth Management — built for business owners who don't yet need (or can't yet justify) a full-time CFO.
We provide outsourced strategic finance leadership to business owners on a monthly retainer — at every stage of growth, from solopreneurs at the kitchen table to lower-middle-market companies preparing for their most consequential chapter. Our work is consulting, not regulated investment advisory. Regulated wealth advisory for individuals is handled separately through Love Wealth Management and LPL Financial. That separation is deliberate: clear, practical strategic finance work from us, and regulated advice where it belongs.
The keystone is the final stone set in an arch — the one that locks every other stone in place and lets the structure stand for centuries. Setting it is only half the job. An arch isn't built to be admired; it's built to hold — to bear weight in a storm, to stand for a generation. We put the pieces together. Then we keep them safe. That's the promise in our tagline: the piece that holds it all together — and keeps it safe.
Keystone CFO is founded and led by John B. Love III, and headquartered in Midland, Texas, with national reach via virtual delivery. It is a practice of Love Wealth Management LLC.
Our framework
Numbers in service of strategy. Discipline in service of trust.
Forecasts, KPIs, and clear reporting that turn raw data into decisions — and the discipline behind them that earns credibility with lenders, partners, and your own team.
The right capital. Kept on the right terms.
Choosing the right financing, preparing for the lender conversation, and protecting against the wrong deal. Capital should support your plan — not quietly constrain it.
Built to scale. Built to hold.
Financial systems designed to handle the growth ahead — and to fail gracefully when something goes wrong. The structure has to scale, and the safeguards have to hold.
Ready when the moment comes. Protected until it does.
Whether the next chapter is a hire, a financing, an expansion, or eventually a sale — the work begins long before the moment. We close the gaps before anyone has to find them.
A free 30-minute Discovery Call, no cost and no obligation. By the end we'll both know whether Keystone CFO is the right fit — and if it isn't, we'll tell you that, and often who is.
Book a Free 30-Minute Discovery Call